Making Our Practices Perfect

Nothing Spoils Success like Status Quo.

We’re constantly questioning, challenging and – most importantly – innovating, so we can improve our practices from the ground up.

Click on any topic to learn more.

Pure Wash System

The potato’s skin is its most nutritious part, containing nutrients like fiber, potassium, iron, calcium, zinc, phosphorous and a variety of B vitamins. Our unique practices allow you to enjoy every ounce of your ProHealth potato, including the skin! This process first uses a high-pressure wash to remove soil and contaminants from the skin, then an all-natural ozonation rinse to kill any remaining bacteria, ending with a fresh water Ozone concentrated rinse – leaving you with a cleaner, healthier looking potato that you don’t have to scrub or peel. Just rinse it off and it’s ready to cook and enjoy!

Responsible Farming

We know we have a responsibility to protect our natural resources, and for us innovation is the name of the game. It’s why we‘re constantly exploring smarter technologies that help us become more efficient in everything from our water management to reducing our carbon footprint for future generations.

Growing Practices

When it comes to growing our produce, we want to preserve its natural state as best as we can. This is why we’ve developed new growing areas in Nebraska and Texas that have ideal climate conditions and are perfectly located to deliver produce fast across the country.

After the produce has been harvested, we want to make sure it reaches the customer in the best way possible. That’s why we created the Pure Wash System™, which puts the produce through a high-pressure wash to remove soil, an all-natural ozonation rinse to kill bacteria, and a fresh water ozone concentrated rinse, leaving the potato looking as good as new. This allows the customer to skip most of the prepping process by only having to rinse, cook, and enjoy.

Processing Practices

The potato’s skin is its most nutritious part, containing nutrients like fiber, potassium, iron, calcium, zinc, phosphorous and a variety of B vitamins. Our unique practices allow you to enjoy every ounce of your ProHealth potato, including the skin! This process first uses a high-pressure wash to remove soil and contaminants from the skin, then an all-natural ozonation rinse to kill any remaining bacteria, ending with a fresh water Ozone concentrated rinse – leaving you with a cleaner, healthier looking potato that you don’t have to scrub or peel. Just rinse it off and it’s ready to cook and enjoy!

Sorting & Grading

Using high-speed color cameras, we analyze every potato for external and internal quality defects, then visually inspect them as well before packing and shipping. We’re proud to say these quality standards exceed USDA and FDA regulations.

Commitment to Freshness

We diligently manage and oversee every aspect of our process – from growing, storing, and cleaning to sorting and distribution – so we’re able to maintain freshness and quality throughout each step. This results in potatoes that surpass the highest industry standards for freshness.

Potato Storage

It’s of the utmost importance that our stored potatoes stay fresher, longer, all while using the least amount of energy possible. That’s why our storage facilities are customized with energy efficient cooling systems that can automatically adjust to stay within a tenth of a degree of their ideal storage temperature.

Food Safety & Traceability

We go to great lengths to maintain the integrity of our products. Our Kwik Lok Tracker shows you which field your potatoes were grown in, the Julian day of their harvesting, and even which bagging station processed your potatoes.