For years, we’ve taken chances—some might call them risks—to innovate our industry for one goal: give consumers a better potato.

In practice, we seek out a better approach for every aspect of production and follow through on it with conscious efforts. It’s how we’re able to implement smarter cleaning, sorting and storage practices that truly exceed the standards our industry has created for providing quality potatoes. This constant exploration of being better on all aspects is how we strive for our goals of balancing environmental sustainability while delivering the highest quality, Non-GMO produce possible. But to us, it’s our playground to pioneer.