Simply Smarter™ from the ground up isn’t just a slogan—it’s a part of our culture that has revolutionized the way we grow, clean, store and distribute our produce. It’s about sustainability, innovation, quality and nutrition. But when it comes down to it, it’s simply about delivering an all-natural, higher-quality product to your family’s dinner table.
We know that when it comes to food, nature knows best. So rather than trying to imitate or modify what nature has to offer, we focus on preserving our produce’s natural state.
Take our potatoes for example: Rather than working against nature, we choose to work with it by developing new growing areas in Nebraska and Texas. Our growing regions have the ideal climate conditions, along with another significant advantage—we grow where other potatoes haven’t grown before. Because our new growing regions are centrally located and closer to populations in the East and Southeast, we’re able to deliver fresher produce faster.
To learn more about the Simply Smarter™ ways we keep things natural, take a look at Our Practices.